Most advertisers treat Performance Max like a black box that either “works” or “doesn’t.” That’s a useful shorthand until it costs you margin. The real story in 2026 is neither hero nor villain. Google has made PMax far more transparent…
Category: Paid Media
Search and paid advertising have changed more in the last few years than in the decade before. Algorithms evolve faster. Competition is tighter. Budgets are watched closely. In 2026 SEO and PPC marketers are no longer guessing. They are using…